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First you try us. Then you trust us. This is our premium fixed-price package and means that you get a full PR service for a full quarter.
Perhaps you are using a trade show as the launch pad for a new product or service, and your objective for the show is to achieve widespread media coverage. Or perhaps you are already active in the central European markets, and you want to use a major event simply to boost your presence?
Whatever the occasion may be, you are certainly not ready to sign a one year retainer agreement with an agency that so far has only been in touch by means of their business development manager. But you need and expect a highly professional service - as your mission is critical.
Try & Trust is our answer to this challenge, and all of this is included:
- Nominate an arcendo account manager to take the lead in securing results on your behalf. Our first step is to get to know you better - to find out your needs, aspirations and challenges. Yes, we will listen, before we plan.
- Develop a PR strategy and tactical plan. No, we will not bother you with a 30 page strategy paper that will require a university degree in rocket science to understand. We simply know that during the time it takes to prepare this, your market has moved on.
- Draw up a media target list to identify the publications and editors who are likely to be interested in hearing from you.
- Develop and distribute up to 3 press releases to target publications and editors
- Develop a German press kit, including localized versions of your news release, company backgrounder, spokespeople’s bios and Q&A.
- Proactivly contact journalists to secure interviews with the top target media.
- Prepare briefing books for your executives, staff all interviews, take action on follow-up items, including post-interview contact with each journalist.
- Availability of your arcendo account manager to answer media enquiries about your company, extended to a total of 3 months: your German press office.
- Identification of opportunities to place feature or comment articles about your company, its products and/or solutions, in key target German publications, for three months (and for extended periods for a modest monthly fee). The research and presentation of these opportunities is included, with fulfillment costs such as localizing texts and negotiating with editors to ensure placement, charged at competitive rates.
- Strategic and tactical marketing communications consultancy from a member of the arcendo management team.
- Our recommendations on how your company could implement an ongoing media relations program, in order to sustain the media momentum after your launch, show, or event.
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